The cost of logo printing on a shirt varies between €2 and €15 per piece, depending on the printing technique, the number of colors, the print run and the complexity of the design. Screen printing is advantageous for large runs, while digital printing is suitable for small quantities. The total price is determined by the printing method, start-up costs, material costs and any additional services, such as design or rush delivery.
What determines the cost of logo printing on a shirt?
The price of logo printing depends on five main factors: the printing technique chosen, the number of colors in your logo, the print run, the type of shirt and the complexity of the design. Together, these elements determine the final price per print.
The printing technique has the biggest impact on cost. Screen printing requires preparation costs, but becomes cheaper per copy with larger runs. Digital printing has no start-up costs, but remains more expensive per copy. The number of colors plays a role especially with screen printing, as each color requires a separate screen.
The material of the shirt also affects the price. Cotton absorbs ink differently than polyester, which affects print quality and cost. Dark shirts often require a white underprint, which adds extra cost. The complexity of your logo determines the editing time and possible preparation costs for preparing the file for printing.
What printing techniques are there and what do they cost?
Four main printing techniques are available: screen printing (€3-8 each), digital printing (€5-12 each), flex/flock (€4-10 each) and embroidery (€6-15 each). Each technique has its own advantages and disadvantages in terms of cost and quality.
Screen printing offers the best value for money for print runs above 50 pieces. The start-up costs of €25-50 per color are offset by low printing costs per piece. The quality is excellent and the colors last a long time.
Digital printing is cost-effective for small runs under 25 pieces. There are no start-up costs, but the price per piece remains higher. This technique is ideal for corporate apparel with many colors or photo-realistic logos.
Flex and flock are suitable for simple logos in one or two colors. Embroidery gives a luxurious look, but is the most expensive option. It is often chosen for polo shirts and jackets, where quality and durability are important.
How much difference does circulation make in the price per shirt?
The print run has a huge impact on the price per piece. With screen printing, the price drops from €8 per shirt at 10 pieces to €3 per shirt at 100 pieces. This is due to the distribution of start-up costs over more copies.
Break-even points are different for each technique:
- 1-25 pieces: digital printing is usually most economical
- 25-50 pieces: flex/flock becomes interesting for simple designs
- 50+ pieces: screen printing offers the best price per piece
- 100+ pieces: screen printing becomes significantly cheaper
Start-up costs for screen printing are divided over all shirts. For 10 shirts you pay €5 start-up costs per shirt, for 100 shirts only €0.50 per shirt. So plan your corporate clothing orderssmartly and, if possible, order larger quantities at a time.
What are the additional costs you need to consider?
In addition to the basic printing price, there are often additional costs: design costs (€25-75), film costs for screen printing (€15-30 per color), setup costs (€10-25), color surcharges and any rush costs (20-50% surcharge). These can significantly increase the total price.
Design costs arise when your logo must be modified for the printing technique. Not every logo is immediately suitable for all printing methods. Film costs with screen printing are one time per color and can be reused for future orders.
Other possible additional costs include:
- Color surcharges for more than two colors
- Position supplements for pressure on sleeve or back
- Rush charges for delivery within 48 hours
- Shipping costs, especially for small orders
- VAT (21%) on the total price
Always request a complete quote that clearly states all costs. This prevents surprises later and helps compare different services.
How can you save on logo printing without sacrificing quality?
Save smart by optimizing your logo for printing, ordering larger runs, ordering on time and choosing the right materials. A well-prepared order can be 30-50% cheaper than a rush job.
Optimize your logo by limiting the number of colors. A two-color logo is always cheaper than a five-color logo. Choose bright, high-contrast colors that stand out well on your chosen shirt material.
Timing plays a big role in cost. Ordering with sufficient lead time avoids rush charges. Schedule your orders for different departments or events at the same time to take advantage of economies of scale.
Material choices affect both printing costs and longevity. Light shirts are cheaper to print than dark ones. Cotton-polyester blends often offer the best balance between cost and quality for different industries.
How Outfit helps with professional logo printing on corporate apparel?
We offer complete turnaround for logo printing on corporate apparel, from advice on the best printing technique to transparent pricing and sustainable material choices. Our experience helps you make the right choices for optimal quality at competitive prices.
Our approach includes:
- Free consultation on the most cost-effective printing technique for your project
- Transparent quote with no hidden costs
- Optimization of your logo for the chosen printing method
- Sustainable materials and environmentally friendly printing processes
- Own workshop with experienced specialists for quality control
- Flexible solutions for both small and large runs
Our years of experience and direct collaboration with producers allow us to offer competitive prices without compromising on quality. We help you keep the total costs manageable and advise on timing and print runs for optimal savings.
Want to know what logo printing on your corporate clothing costs? Contact us for a custom quote without obligation.